Tag: predictably irrational

  • Pricing and Economic Relativity

    I’m usually not one for non-fiction, but the times have changed. I’m currently reading Predictably Irrational: The Hidden Forces that Shape Our Decisions by a cool dude named Dan Ariely. In short, we humans are constantly influenced by “hidden forces” that cause us to make decisions that don’t always make logical sense. Can’t say I’m…

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