There is no fold.

Posted June 5, 2014 in Research


scroll-depth

…the amount of time in view steadily rises as we move downpage to a peak between about 1200 pixels down. This portion of the page is viewed for nearly three times as long as the top of the page.

Amen to that – awesome reference point for clients stuck in the ’00s.

Via this tweet.

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Pssst...developer note: This is the most basic comment implentation you can possibly imagine, and it's on my list to flesh it out. But...I'm not using Disqus anymore, so that's cool! 👍