The F & Z Layouts in Web Design

    On the F layout: The F-Layout relies upon various eyetracking studies for it’s foundational concept. These scientific studies show that web surfers read the screen in an “F” pattern – seeing the top, upper left corner and left sides of the screen most… only occasionally taking glances […]

    in Design, Web Development.

    Book recommendation: Designing for Emotion

    Image from A Book Apart I’ve been reading Designing for Emotion by Aarron Walter, the lead designer for MailChimp. It’s a quick read, very engaging, and infinitely useful. I’d been in a bit of a creative slump, focusing on navigation patterns, getting inspiration from great […]

    in Design.