Tag: kevin werbach

  • Article: Gamification is Bullshit by Ian Bogost

    In a nutshell: …gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway. – Ian Bogost In defense of gamification, from the comments: Where games are rich…