MtnMeister.com initially began as a WordPress site cobbled together using the theme Genesis, and a logo purchased from Fiverr. Ben took full advantage of having a web designer as a sister, and we worked out a situation for partnering with him to create a new website and brand refresh.
For the brand, we settled on a refreshing and simple text logo using Proxima Nova that would both fit well into web content and on t-shirts when the time came (which it did!).
While the podcast audio itself was MtnMeister’s primary content source, it needed an accompanying website to provide additional information and photos about each episode. Reconciling the nature of long-form audio with the quick consumption of web-based content was a challenge, and our solution took the form of a custom WordPress site with “Meister profile pages” and the ability to connect recommended gear and other episode content with each guest.
I developed the site using Timber, a Twig templating library for WordPress. The WordPress admin was heavily customized according to a content strategy I determined before beginning the site, and makes extensive use of Advanced Custom Fields. I took great care to separate content from presentation – it is very important for producers to not be bogged down by the display of their content, their focus should be on creating it.