Overview

MtnMeister.com initially began as a WordPress site cobbled together using the theme Genesis, and a logo purchased from Fiverr. Ben took full advantage of having a web designer as a sister, and we worked out a situation for partnering with him to create a new website and brand refresh.

For the brand, we settled on a refreshing and simple text logo using Proxima Nova that would both fit well into web content and on t-shirts when the time came (which it did!).

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While the podcast audio itself was MtnMeister’s primary content source, it needed an accompanying website to provide additional information and photos about each episode. Reconciling the nature of long-form audio with the quick consumption of web-based content was a challenge, and our solution took the form of a custom WordPress site with “Meister profile pages” and the ability to connect recommended gear and other episode content with each guest.


Custom Fields

I developed the site using Timber, a Twig templating library for WordPress. The WordPress admin was heavily customized according to a content strategy I determined before beginning the site, and makes extensive use of Advanced Custom Fields. I took great care to separate content from presentation – it is very important for producers to not be bogged down by the display of their content, their focus should be on creating it.

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Customized content management with Advanced Custom Fields.

The site’s source is open and can be seen on Github here, and I wrote a blog post about the process.