I’ve been reading Designing for Emotion by Aarron Walter, the lead designer for MailChimp. It’s a quick read, very engaging, and infinitely useful. I’d been in a bit of a creative slump, focusing on navigation patterns, getting inspiration from great work other people are doing, and generally avoiding the being creative part. This book has definitely gotten me back on track.
I found the most helpful part of the book to be an exercise in Creating a Design Persona for you Site. An excerpt of this section is available on the author’s site, as well as a template and example available for download.



















What I’ve been doing the past 6 months
It’s been a crazy few months. Working 60hrs a week at times, but I guess that comes with the territory when you’re talking about startups. The startup in question here is Scenable, the app for local communities. There is an active startup and co-working scene here in Pittsburgh, definitely loving this city.
Read about Scenable’s mission and other stuff here. I’ve taken on the jobs of graphic designer, UI/UX designer and developer. I’m working with two other awesome folks, read about us on the Scenable Team page. It’s been an amazing experience – I’m very fortunate to have stumbled on something like this right out of undergrad.
We just launched the private beta of the website and business administration panel. Over the next couple months we will work on creating the app version with PhoneGap. You probably aren’t signed up for the beta, so here are some screenshots.
Other than that, I’ve been doing a few freelance projects on the side. First was a WordPress site for the Ligonier Country Market and I’m currently working on a site redesign for the Hollywood casting company, Castpartner. Finally, checkout these awesome HTTP status pages for Scenable (especially proud of these):
That’s all for now!